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Search Engine Optimization (SEO) is a digital marketing strategy aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). By optimizing elements like content, keywords, meta tags, and backlinks, SEO helps attract organic traffic and enhance user experience. It involves both on-page techniques, such as improving content quality and site structure, and off-page tactics, which involve building links from other websites to your own. This can help increase the authority of your website and improve its ranking in the SERPs.
